Metal racks for warehouses and industrial premises are ideal for the exposure and storage of products individually and in pallets, packages, and boxes. Our storage racks can hold loads of 300 kg to 5,100 kg per level on a height of 2m and up to 16m from the ground.

The Columbus system united advanced technologies in shelving construction development.  System Columbus is the perfect solution for all store formats, from mini-market conveniens store to hypermarkets.

Thanks to perforation placement on supporting uprights 25 mm it is possible to place not one, but two shelves on customer`s eye level, what doubles the "golden zone".

The system Click-Clack and the unique knot of fastening of leg with a leg`s pedestal ensures the construction`s reability. Special powder coating of shelving and galvaniying of accessories secures the long-term aesthetic appearance and stability of the Columbus sistem.

The Columbus system can easily be integrated into your current warehouse shelving.

Frigorifere orizontale si verticale

The PRIMO DC metal racks for shops have a modular structure and are painted in an electrostatic field with non-toxic resin paint suitable for foodstuffs and nonfoods. Thanks to its versatility and complexity, the range of accessories and technical features meets the most exposition requirements.

Wall shelves can reasonably and efficiently accommodate a variety of goods and products which cannot be placed only on wall shelves or island racks and may be widely used in small premises, retail stores, warehouses, industrial and technical premises, covered markets, containers, garages, workshops, balconies, and anywhere there is a wall where shelves can be mounted. This is due to the fact that no additional equipment is required for the installation of wall shelves and the entire space of the premises may be optimally used.

Checkout-counters Magellan are very important objects of the commercial furniture, particularly in supermarkets and stores with self-care in general. With modern design, can be equipped with accessories and perfectly match with the overall concept of the store interior. This category of commercial furniture includes two kinds of checkout-counters: with and without transporter.

Shopping carts offered by ViTRA are made of tubular pipes and wires and have mobile wheels and a capacity of 80 to 150 liters. Carts for the transportation of goods are easy to handle in narrow spaces, have a robust design, and easily carry loads of up to 500 kg.
Shopping baskets distributed by ViTRA have a volume of 20-48 liters and are made of wires or resistant plastic materials.

POS materials are advertising materials in sale units and represent one of the most efficient means for the promotion of merchandise. The mission of POS materials is to make the customer buy a product at a certain moment in a certain place. This is how they differ from the rest of the advertisements which are, for example, printed in newspapers or shown on the TV and do not require an immediate response but gradually create an image of the brand in the eyes of the consumer or merely a remembrance about its existence. Materials for sale units may include posters, gondolas (shelf ends), hanging signs, etc. Look around the shop to see if you can make any improvement. Any shop needs an IN STORE theater. ViTRA offers a wide range of POS materials available for helping you to send the message to the consumer. 

Merchandise display systems give the possibility to show the merchandise in a pleasant and comfortable manner for the customers. These systems comprise display tables, stands for fruit and vegetables, display baskets, and merchandise display stands. This type of trade furniture is both for food and non-food stores.

With branding becoming increasingly more important, this is the result of working with international brand managers to design and produce creative POP solutions.

Shop-in-shop - advertising constructions, delimited areas, places of sale of merchandise united under a single brand or trade mark, situated in the store as a separate trade area. Shop-in-shop comprises almost the entire range of trade equipment specially designed for one or more brands and includes the placement of merchandise, stock, shop windows, impulse zones, and a wide range of POS materials which favorably highlight and draw buyers to a certain trade mark. This type of development of the trade area advantageously reveals the brand of the analogical merchandise and draws the attention of consumers not only to a certain product but also to other products of the same manufacturer. The shop-in-shop arrangement puts out and favors merchandise by the absence of competing merchandise on the same shelf. Shop-in-shop improves the appearance of the brand in the sale point and thereby increases its competitiveness and leads to the increase of sales.